Actionable insights and market data provided in the high-quality Fitness Apps Market Report help build business growth strategy by astute and authoritative DBMR team. The document focuses on smaller, singular topics, issues, or populations, rather than an overall market sample. This industry analysis document sheds light on finer details about the exact company. The marketing report contains valuable information about the buyer personas, target audience, and customers of the business to determine the viability and success of the product or service. An international healthcare report provides an in-depth understanding of who the buyers are, the specific market, and what influences the buying decisions and behavior of members of the target audience.
A better understanding of the market gained through the use of a world-class healthcare report will help in developing the products and advertising campaigns to more specifically address the target market. The market research report not only saves time and money, but also reduces business risks. To advance the company’s industry knowledge, to create new advertising and marketing campaigns, as well as to identify demographic needs to target, this industry report will be very useful. Whether companies are researching new product trends or analyzing the competition of an existing or emerging market,
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The global fitness apps market is expected to experience market growth during the forecast period of 2021 to 2028. Data Bridge Market Research analyzes that the market is growing with a CAGR of 25.6% during the forecast period of 2021 to 2028 and is projected to reach USD 27,646.95 million by 2028. The global fitness application market is witnessing considerable growth owing to the increasing inclination towards physical fitness and weight reduction, increasing prevalence of diseases chronic conditions, including diabetes. The growing popularity of using smart watches and wristbands is also driving the market growth.
Global fitness apps market scope and market size
The global fitness apps market is categorized into eight notable segments on the basis of product, type, application, therapeutic area, operating system, mode of purchase, end-user, and channel of distribution.
- On the basis of product, the global fitness apps market is segmented into care management apps, vital signs monitoring apps, health and wellness apps, women’s health apps, medication management apps, consulting and other applications. In 2021, health and wellness apps are expected to dominate the market as hectic lifestyle and emergence of COVID-19 has led people to take more care of their health which will drive the growth of the segment .
- On the basis of type, the global fitness apps market is segmented into connected apps and embedded devices. In 2021, the connected application segment is expected to dominate the market owing to the aging population, changing lifestyles and rising health concerns.
- Based on application, the global fitness application market is segmented into workout, tracker, fitness games and others. In 2021, the tracking segment is expected to dominate the market as a regular reminder boosts motivation levels and with a fitness tracker, one can track their daily physical activity.
- On the basis of therapeutic area, the global fitness application market is segmented into cardiovascular, dermatology and skin cancer, ophthalmology, diabetes, respiratory, audiology, sleep disorders, nutrition and others. In 2021, nutrition is expected to dominate the market owing to the growing awareness of healthy eating and the importance of consuming proper nutrition.
- Based on operating system, the global fitness apps market is segmented into iOS, Android, and Windows. In 2021, IOS segment is expected to dominate the market owing to the increase in the number of IOS users compared to other technologies, as the Apple phone is quite advanced and has unique facilities that help fitness applications to provide more functionality to their users.
- Based on mode of purchase, the global fitness apps market is segmented into subscription and non-subscription. In 2021, the subscription-based segment is expected to dominate the market as it provides personalized plans, workout routines, diet charts, among others. These advantages increase the growth potential of the subscription segment.
- On the basis of end-user, the global fitness apps market is segmented into provider, home healthcare, and others. In 2021, the provider segment is expected to dominate the market owing to an increase in the number of healthcare centers globally.
- On the basis of distribution channel, the global fitness apps market is segmented into third-party distributor and direct tender. In 2021, the third-party distributor segment is expected to dominate the global fitness apps market owing to the overall control of sales.
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Country Level Analysis of the Fitness Apps Market
The Fitness Application Market is analyzed and market size insights are provided on product, type, application, therapeutic area, operating system, purchase mode, end-user and the distribution channel.
Countries covered in the Fitness Apps market report are US, Canada, Mexico, Germany, France, UK, Belgium, Italy, Spain, Russia , Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, South Korea, India, Australia, Singapore, Thailand, Malaysia, Indonesia, Philippines, Rest of Asia Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, United Arab Emirates, Egypt, Israel and Rest of Middle East and Africa.
The health and wellness application segment in the Asia-Pacific region is expected to grow with the highest growth rate during the forecast period of 2021 to 2028 owing to the increasing penetration of smartphones and internet which are expected to provide the market with lucrative growth in the region. China dominates the country with leading growth in the Asia-Pacific market and in the health and wellness segment as increased product development and heightened awareness among people drive growth of the market. In North America, the United States is the dominant country due to high technological penetration and growing concerns about the health of the population. In Europe,
The country section of the report also provides individual market impacting factors and regulatory changes in the national market that impact current and future market trends. Data points such as new sales, replacement sales, country demographics, regulatory acts, and import-export tariffs are some of the major indicators used to forecast the market scenario for each country. In addition, the presence and availability of global brands and the challenges they face due to significant or rare competition from local and national brands, the impact of sales channels are considered while providing a forecast analysis of national data.
Competitive Landscape and Fitness Apps Market Share Analysis
Fitness Application Market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, research and development investment, new market initiatives, production sites and facilities , company strengths and weaknesses, product launch, product testing pipelines, product approvals, patents, product breadth and scope, application dominance, technology lifeline curve . The data points provided above are only related to the company’s direction related to the fitness application market.
Les principales entreprises opérant dans l’application Global Fitness sont AllTrails, LLC, FITNESS22 LTD, FITNOTES, Google, Jefit, Inc., MyFitnessPal, Inc., Fitbit LLC., Calm, Strava, Inc., Headspace Inc., Firsthand Technology Inc., komoot, Freeletics GmbH, YAZIO, Lifesum AB, groupe Leap Fitness, ASICS DIGITAL, INC., STRONG FITNESS PTE LTD., AZUMIO, « RUNTASTIC GMBH » entre autres.
Many events, agreements and webinars are also initiated by the companies around the world which are also accelerating the fitness apps market.
- In November 2020, Fitbit LLC updated its OS 5.1 software and introduced new features for Fitbit Sense and Fitbit Versa 3. This product upgrade provided more ways to track SpO2 levels, allowing users better manage their well-being. This upgrade provided users with innovative new products and helped the company strengthen its existing product portfolio.
- In September 2021, runtastic GmbH partnered with the United Nations Development Programme, SPECIES, Adidas TERREX and Timothy Olson to launch the third edition of Run Wild. Run-wild is a ten-day digital running challenge app that allows users to track their total distance run and compare their progress with GPS distance run.
The market player’s collaboration, product launch, business expansion, rewards and recognition, joint ventures and other strategies are improving the business market in the fitness application market, which also enables the the organization to improve its offer of fitness applications.
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